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Loewe Glasses: Craftsmanship That Endures Through the Centuries

Loewe Paula’s Ibiza collection: scopri la nuovissima collezione

The maison born in Madrid in 1846 known as Loewe is characterized by the undisputed uniqueness of the proposed models. The brand has its roots in Spain as far back as 1846 and today it is a very renowned fashion house. The history of the international brand has been a real journey through the centuries, characterized by particular attention to craftsmanship.

 

In 2013 Jonathan Anderson was called to direct the fashion house: the creative director took over the leadership of the fashion house, renewing the soul of Loewe up to the brand new collection of sunglasses proposed in the latest Spring / Summer 2021 collection.

Occhiali Loewe: l’artigianalità che resiste attraverso i secoli

Bold look glasses for Loewe's acetate frames 

Loewe's sunglasses collections feature bold acetate frames, with particular silhouettes ranging from square to oversize to geometric. The colors, on the other hand, are characterized by a variety of nuances ranging from the classic black to the havana print, up to the fluorescent colors of the Paula's Ibiza Capsule Collection.

 

The rainbow of models proposed is divided into frames made with acetate material, then moving on to metal glasses up to the most modern and high-tech materials. The acetate line is definitely on trend with the logo made in bright colors. And speaking of colors: from classic brown to tortoiseshell, the nuances that characterize Loewe sunglasses also feature shades more tending to metal. Ideal for any occasion, these glasses are the glamorous accessory for fashion events such as a party or for free time spent with friends or during a regenerating walk in the park.

Loewe Paula's Ibiza collection: a journey to the heart of the island

The brand new collection created by Jonathan Anderson celebrates his carefree and fun bond with the island of Ibiza. When one thinks of the warm seasons, the undisputed protagonists are the bright and cheerful colors that recall a tropical climate. For this reason, Loewe has created bright orange and bright pink sunglasses, oval-shaped models with a vintage flavor and a contemporary touch. The advertising campaign promoted by the Spanish brand was "shot" with an effective photographic language that remembers with nostalgia the trip to the island. A path composed not only of plays of light and shadow, but also of geometries and colors that characterize the carefree and playful life of the island.

 

Discover the latest collection of Loewe eyewear in the store or come and try the models proposed by the brand directly in the boutique.

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Author: OtticaLucciola

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