"Art, Glitter, and Water", LOEWE's Spring/Summer 2024 men's collection was an explosion of artistry and fashion. Creative Director Jonathan Anderson seamlessly merged art and fashion, incorporating works by acclaimed artist Lynda Benglis into the collection, and making eyewear a key accessory in the styling of the show.

A distinctive feature of the collection was the use of texture and fabrics. Skilfully combined to create a harmonious fusion of contrasting elements. A standout element was the use of glitter and shimmer - which was reflected as adornment details on sunglasses demonstrating meticulous attention to detail and bringing an element of playfulness.

Shades of white and cream to green and Bordeaux adorned with brilliant sparkly decorations brought a celebratory feeling to understated elegance. These eyeglasses perfectly embodied the brand's distinctive style, transforming ordinary wardrobes into something extraordinary.